What is a catchy tagline?

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Tags

1. #large
2. #phrase
3. #service
4. #catchy
5. #genuine
6. #usually
7. #theme
8. #slogans
9. #importance
10. #their
11. #people
12. #advertisers
13. #creative
14. #aurora
15. #tagline
16. #expresses
17. #slogan
18. #product
19. #lives
20. #campaign
21. #verbally
22. #startups
23. #create
24. #advertising
25. #gatbonton