Why did IBM change their logo?

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Tags

1. #graphic
2. #rather
3. #company
4. #designer
5. #distinguishing
6. #logos
7. #because
8. #current
9. #success
10. #corporate
11. #essential
12. #widely
13. #professional
14. #iconic
15. #understood
16. #designed
17. #american
18. #color