What does route to market mean?

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Tags

1. #market
2. #distribution
3. #whatever
4. #growing
5. #marketing
6. #roadmap
7. #factory
8. #users
9. #efficient
10. #sales
11. #products
12. #distributors
13. #provides
14. #execution
15. #strategy
16. #route
17. #customers
18. #manner
19. #warehouse
20. #effective
21. #trade